๐Ÿ‘๐Ÿป Understanding KPIs

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The Importance of Key Performance Indicators

While statistics vary wildly, understanding your numbers is crucial.

Below I broke down all of the individual KPI so you can figure out what to do to get to a better level.

Dials

How many dials do you do per day?

1-30Shame on you
31-50Are you even trying?
51-100Youโ€™re in the average
101+Tell me youโ€™re an SDR without telling me youโ€™re an SDR

If youโ€™re too low jump to Time Management or Call Reluctance

Pick up rate

What % of those dials are picking up the phone?

1-4%Abysmal โ€“ jump to Tech Stack
5-9%Still bad, same as above
10-14%Decent
15%Youโ€™re a lucky SOB

Pitch rate

What % of those calls let you pitch?

less than 50%Something is wrong with your Tonality
between 51 and 75%Your Tonality and Openers could use work
75%-90%Good work
91%+Youโ€™re doing inbound

Conversation Rate

What % of those calls are turning into 2 mins+ calls?

Less than 10%Either Tonality or The Pitch are completely off
11-24%The above could still use work
25%+Youโ€™re doing well, keep tweaking

Meeting booked

What % of pick ups are turning in meetings?

(this vary from market to market)

1%Study this like a bible, youโ€™re working too hard for nothing.
2%Youโ€™re bang on average, still, study the Wiki.
3-5%If youโ€™re booking consistently look at Psychological Principles and the other Sales Skills to boost further
5-10%Same as above, also optimise your Tech Stack and Building the List to maximise
10%+๐Ÿฅ‡

Sat rate

What % of your meetings booked is actually sat?

Less than 50%Go to No access, youโ€™re not handling the call properly
50-70%Review both Call Structure and (Dis)Qualification
70-90%Review the problematic calls and understand whatโ€™s not working
91%+Youโ€™re not pushing enough for the meeting.

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