👐🏻 Cold Call Opener

Picking your Opener

First impressions count; a strong opener will help set the tone.

I’m a fan of Permission-Based Openers (PBOs).

I prefer to give prospects a way out of the call.

This is because of Reactance and Reciprocity, two Psychological Principles all humans obey.

In short, be nice and give people freedom, and they’ll react better.

Pushing your pitch on them will often trigger resistance.

I’m also a fan of putting some humour there.

Something else most humans appreciate.

They can all work, so pick your favourite.

It’s crucial that it’ll naturally lead to a problem statement: The Pitch

Cheatsheet

Text and Audio

MY FAVOURITES

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
Hi, {name}, you weren’t expecting my call, but I hope you can help. You’re part of a list of 27 {ICP} I’d like to work with. Can you help me understand if it’s relevant?• Tickles ego
• Specific
• Asks for help twice
• Doesn’t sound salesy
You’re targeting a specific account list (ABM). You’re ringing people who don’t respond well to sales calls. (89% success rate out of 400+ calls)

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
I’ll be upfront, {name}, it’s a dreaded cold call. Do you want to throw your phone out the window now, or let me have 30 seconds and then decide?• Honesty
• Humour
• Permission-based
• Clear time ask
You have a big list and want a reliable, fun, direct opener. (79% success rate out of 600+ calls)

Audio:

OTHER GOOD ONES

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
Hi {name}, can you help me understand who’s in charge of {ICP function}?• Info, rather than selling
• Disarming
• Direct
You want to navigate through a large company, great for Enterprise.

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
Hi {name}. I’m calling regarding {trigger, e.g. hiring}. Has that changed?• Curiosity
• Personalised
You have specific triggers – great for Enterprise.

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
I’ll be completely honest {name}, this is a sales call. You can hang up now, or let me have 30 seconds. It’s up to you.• Honesty
• Clear time frame
• Permission-based
You’re dealing with C-levels and want a strong opener.

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
If I told you this was a sales call, would you tell me you hate salespeople?• Direct
• No one wants to be hateful
You know how to navigate a difficult conversation and you like to challenge – best for C-level or salespeople.

Audio:

FOR SPECIFIC OCCASIONS/MARKETS

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
If I told you this was a call about {competitive industry}, would a piece of your soul die?• Unique
• Humour
In competitive industries such as recruitment, forex, real estate, SEO.

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
If I told you this was a sales call about X, I guess you’d tell me Y. E.g., If I told you this was a call about SEO optimisation, you would tell me you get more traffic than you can handle.• Addresses objection
• Direct
• Honest
You’re always facing the same objections and want to handle them upfront.

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
Hi {name}, this is Giulio Segantini from Underdog Sales. Does that ring a bell?• Familiarity
• Curiosity
You’ve been in touch or already reached out via other channels.

Audio:

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
Hi {name}, this is Giulio Segantini from Underdog Sales. I sent you an email/DM about {pain}. Did I completely miss the mark?• Familiarity
• Multichannel
You’re following up on a previous outreach like email or DM.

NOT A FAN, BUT IT’S A FREE WORLD

THE SCRIPTWHY IT WORKSWHEN TO USE THEM
Hi {name}, I’ll be direct. I am selling X. Are you interested?• Direct
• Honest
• Short
You sell something specific, and you want quick feedback
Hi {name}, this is Giulio from Underdogsales. I’m calling because we do business in [segment] to achieve [result].Because everyone uses itNever.
Every time you do, somewhere in the world a prospect dies of boredom.
Hi {name}, this is Giulio from Underdogsales. How are you today?Because you don’t care how they are.Never.

No Audio, as I do not approve 🤌🏻

POST Opener

What do you do if they don’t simply agree to let you pitch? (which will happen over 50% of the time?)

  • If they have understood it’s a sales call:

“Let me briefly explain; if you’re bored by the end, you’ll never hear my accent again, fair?”

  • If they have not:

“To be clear, it’s a sales call. Can I give you the context, and you can decide if it’s relevant?”

Now you can move to the The Pitch.

If you are DENIED permission:

Jump directly to Objections Wiki

Videos (click ▶️ to see more)

If you’re stressing too much about your opener

OPEN HERE
@underdogsales

Are you stressing about you cold call opener? Listen up to this and see if takes the edge off your phone prospecting. #coldcalling #coldcallingsales #coldcallingtips #salestips

♬ original sound – Giulio Segantini Cimenis – Weirdest Cold Calling Trainer

Opener examples

OPEN HERE
@underdogsales

A sinple but effective cold call opener to get 90% people happy to talk. #sales #salestips #prospecting #coldcalling

♬ original sound – Weirdest Cold Calling Trainer
@underdogsales

Are you cold calling in a super competitive market? Then you may want to try one of these. #coldcalling #prospecting #salestips #sales

♬ original sound – Weirdest Cold Calling Trainer
@underdogsales

Are you cold call fallinf flat from the start? You may be making one of these mistakes #coldcalling #prospecting #salestips

♬ original sound – Weirdest Cold Calling Trainer
Is this page useful?
+1
4
+1
0